Tap into our largest feeder market! This year’s Tri-State program brings back last year’s top-performing media and adds exciting new online options for cost-effective coverage of NY Metro, NY State, NJ and CT, especially during those frigid winter months.

From the mainstays like the New York Times to synchronized banners on Weather.com, we’ll blanket the Tri-State area with our Discover brand.


Code: NY1
New York Times

For over 150 years, The New York Times has provided thorough and uncompromising coverage in the world on various subjects including business, arts, sports, science, dining and travel among others. The Sunday Travel section, the only free standing travel section in the county, offers expert advise for destinations around the world and provides tips on vacation deals.
Custom advertorial coverage written by NYT Travel writer!

Audience: Male 50%, Female 50%, Median age: 53, HHI $102,811
Circulation: 1,217,000
Unit Size: Full-page
Insertion Date: January 17
Coverage Area: Tri-state area (NY, NJ, CT)
# of Partners: Capped at 6
Value: $ 135,000 each issue
Partner Benefits: 40% negotiated rate savings. Partners featured in content coverage.

Partner Rate: $5,002 per insertion • Non-Partner Rate: $5,752 per insertion



Code: NY2
New York Times “T” Holiday

The New York Times “T” HOLIDAY Travel Magazine is one of the most influential, creative magazines in the world by connecting with readers. In every issue, premier writers cross borders and time zones to explore unfamiliar territory in even the most familiar places, uncovering a dynamic mix of culture, history, politics, along with unique ecological assets that give each destination its distinct identity.

Audience: Male 60%, Female 40%, Ages 25-54 (38%), HHI $194,669
Circulation: 1,217,000 National
Unit Size: Full-page
Insertion Date: December 6, 2015
Coverage Area: Tri-state area (NY, NJ, CT)
# of Partners: Capped at 4
Value: $ 109,215
Partner Benefits: 75% negotiated rate savings.

Partner Rate: $3,924 per insertion • Non-Partner Rate: $4,513 per insertion



Code: NY3
New York Times Magazine

The New York Times Magazine presents excellent, thought-provoking literary journalism in a sophisticated but approachable environment. With a voice that is witty, original, informative, delightful and savvy. The Magazine is leading innovations in long-form storytelling.

Audience: Male 55%, Female 45%, Median age 57, HHI $105,829
Circulation: 1,217,000
Unit Size: Full-page
Insertion Date: Florida Section, March 6
Coverage Area: 37% NY DMA/63% Nat’l – Most in the TOP 10 DMAs
# of Partners: Capped at 4
Value: $ 107,720 each issue
Partner Benefits: 70% negotiated rate savings.

Partner Rate: $3,924 per insertion • Non-Partner Rate: $4,513 per insertion



Code: NY4
New York Times Magazine

The New York Times Magazine presents excellent, thought-provoking literary journalism in a sophisticated but approachable environment. With a voice that is witty, original, informative, delightful and savvy. The Magazine is leading innovations in long-form storytelling.

Audience: Male 55%, Female 45%, Median age 57, HHI $105,829
Circulation: 1,217,000
Unit Size: Full-page
Insertion Date: Voyages, September 25
Coverage Area: 37% NY DMA/63% Nat’l – Most in the TOP 10 DMAs
# of Partners: Capped at 4
Value: $ 107,720 each issue
Partner Benefits: 70% negotiated rate savings.

Partner Rate: $3,924 per insertion • Non-Partner Rate: $4,513 per insertion



Code: NY5
NYTimes.com

With nearly 31 million unique visitors each month, NYTimes.com is the  #1 individual newspaper site in the U.S. It offers one of the most engaged, loyal community of readers on the Web.

Audience: Male 64%, Female 36%, Ages 25-54 (64%), HHI $100,000+ (40%), $75,000+ (60%)
Total Impressions: 8,000,000
Unit Size: Desktop Pre-emptible 728 x 90 and 300 x 250 ROS, Fashion, Style, Food, Travel and Sunday Magazine. Mobile ROS 300 x 250
Insertion Date: January, February and March 2016
Coverage Area: Tri-state area (NY, NJ, CT)
# of Partners: Capped at 4
Value: $ 100,000
Partner Benefits: Premiere partner with excellent CTR results. Link to partner website.

Partner Rate: $10,512 per insertion • Non-Partner Rate: $12,089 per insertion



Code: NY6
NYTimes.com (Mobile Native)

Mobile “Moment Driven” Day-part (Native)

Audience: Male 64%, Female 36%, Ages 25-54 (64%), HHI $100,000+ (40%), $75,000+ (60%)
Total Impressions: 1,500,000
Unit Size: Mobile, native banners
Insertion Date: Week of March 21/6am-Noon
Coverage Area: National
# of Partners: Capped at 6
Value: $ 60,000
Partner Benefits: 15% in negotiated savings.

Partner Rate: $5,002 per insertion • Non-Partner Rate: $5,752 per insertion



Code: NY7
Visit Florida – Wall Street Journal

WSJ is the world’s leading business publication. It connects advertisers with the world’s most powerful business leaders, active investors and affluent luxury consumers.

Audience: Male 64%, Female 36%, Median age 51, HHI $277,431
Circulation: 216,000
Unit Size: Quarter-page, plus editorial inclusion
Insertion Date: January 9, Love Florida section
Coverage Area: Greater NY Edition
# of Partners: Capped at 2
Value: $ 21,600
Partner Benefits: 48% rate savings and each partner will be included in content coverage.

Partner Rate: $2,906 per insertion• Non-Partner Rate: $3,342 per insertion



Code: NY8
Visit Florida – WSJ.com

WSJ.com is the leading provider of business and financial news and analysis on the web, offering the ability to reach Executives, Opinion Leaders and other upscale professionals. The site goes much deeper, providing round-the-clock coverage, as well as interactive features. The powerful connection between wsj.com and its loyal “blue chip” audience makes the site an indispensable venue for advertisers.

Audience: Male 58.7%, Female 41.3%, Median age 57, HHI $100,000+ (31.5%)
Total Impressions: 1,057,000
Unit Size: Cross platform banners
Insertion Date: January, February and March
Coverage Area: Tri-state area (NY, NJ, CT)
# of Partners: Capped at 3
Value: $ 30,000
Partner Benefits: 15% rate savings with top online newspaper in the US.

Partner Rate: $5,002 per insertion • Non-Partner Rate: $5,572 per insertion



Code: NY9
Visit Florida – Wall Street Journal Magazine

WSJ. Magazine is The Wall Street Journal’s luxury lifestyle publication with 12 issues dedicated to the power and passions of The Wall Street Journal’s readership.

Audience: Male 60%, Female 40%, Median age 50, HHI $276,441
Circulation: 216,000
Unit Size: Full-page; plus editorial support written by WSJ
Insertion Date: February issue (in homes January 23)
Coverage Area: New York edition
# of Partners: Capped at 4
Value: $58,825
Partner Benefits: 54% rate savings and each partner will be included in content coverage.

Partner Rate: $3,451 per insertion • Non-Partner Rate: $3,969 per insertion



Code: NY10 (Jan., Feb., March) Sold Out
Code: NY11 (April, May, June)
Code: NY12 (July, Aug., Sept.)
Weather.com

Weather.com provides valuable information that touches people’s daily lives. Discover’s 2015 Results strong with solid results for our co-op partners.

Audience: Male 51%, Female 49%, Median age 25-54, HHI $100,000+
Total Impressions: 5,000,000
Unit Size: Synced desktop banners 728 x 90 & 300 x 250
Insertion Date: Insertion Date: Jan/Feb/March, April/May/June, & July/August/Sept
Coverage Area: New York and Connecticut
# of Partners: Capped at 4
Value: $ 85,000
Partner Benefits: Synced banner program resulted in a strong CTR for client and partners. Links to partner’s website.

Partner Rate: $3,777 / quarter • Non-Partner Rate: $4,344 / quarter