Due to the higher cost of traditional national media, Discover focuses its nationwide investments where our partners and our destination will benefit most: Travel media and Niche Media. As “Florida’s Golf Capital” and an Eco-Tourist’s dream come true, The Palm Beaches drive visitors from everywhere. Not to mention, we provide a magnificent backdrop for the most important day in a couple’s life. Our niche offerings are driven by passions and deliver great results.




Code: NN1
Visit Florida Official Consumer Magazine 2016

The Visit Florida Visitors ANNUAL Guide features Florida’s Beaches, Family Activities, Culture & Heritage, Arts & Entertainment, Dining, Outdoors & Nature, Boating & Fishing, and Golf.

Audience: General Market
Circulation: 500,000 – Sent by request to travelers who’re planning a Florida vacation. Also distributed at Florida Welcome Centers and other visitor information resource points throughout Florida. The guide is also distributed via an eBook edition.
Unit Size: Full-page
Insertion Date: January
Coverage Area: National
# of Partners: Capped at 4
Value: $19,760
Partner Benefits: Free link to your site in the digital version of the Guide.

Partner Rate: $2,446 • Non-Partner Rate: $2,813




Code: NN2
Visit Florida – Golf Magazine

Golf Magazine is recognized for its cover-to-cover insight, including golf tips from America’s top instructors, new equipment, travel advice and the best places to play.

Audience: Median age 35, HHI $100,000+
Circulation: 735,000
Unit Size: Full-page with editorial and photo
Insertion Date: February
Coverage Area: Northeast & Southeast
# of Partners: Capped at 3
Value: $140,000
Partner Benefits: Matching Edit/photos, Golf.com “VF” page – Photo gallery,
(3 PER partner 1-yr) DTPB 3 (total 12), Golf.com YouTube embedded video (2 mins)

Partner Rate: $6,226 • Non-Partner Rate: $7,160



Code: NN3
Visit Florida – Undiscovered Florida Insert

Offers insight into the state’s national and state parks, gardens, historic sites and monuments, cultural and Native American attractions, private attractions and resources.

Audience: Age: 25-54, HHI $ 75,000+
Circulation: Smithsonian Magazine- 250,000. Recommend- 20,000 print, 30,000 digital. Florida Welcome Centers – 50,000.
Unit Size: Full-page ad
Insertion Date: April
Coverage Area: NY, TX, AL, IL, DC, GA, NC, TN, LA, MS, SC & FL
# of Partners: Capped at 4
Value: $18,000
Partner Benefits: Undiscovered Florida Insert, polybagged in Smithsonian and Recommend magazines. Distributed at Florida Welcome Centers.

Partner Rate: $2,200 • Non-Partner Rate: $2,530



Code: NN4
Black Enterprise Magazine

With only a 10% reader overlap with other financial publications, Black Enterprise is a direct line to an affluent educated audience. Each month, Black Enterprise connects on a personal level with African Americans who are serious about success, who depend on their expertise and who recognize that their coverage is about their lives, their challenges and their aspirations.

Audience: Male 51%, Female 49%, Median age 40, HHI $102,000
Circulation: 500,000
Unit Size: Half-page
Insertion Date: May
Coverage Area: National
# of Partners: Capped at 2
Value: $20,000
Partner Benefits: $4,000 in negotiated savings.

Partner Rate: $4,401• Non-Partner Rate: $5,061



Code: NN5
Black Enterprise Email Blast

With only a 10% reader overlap with other financial publications, Black Enterprise is a direct line to an affluent educated audience. Each month, Black Enterprise connects on a personal level with African Americans who are serious about success, who depend on their expertise and who recognize that their coverage is about their lives, their challenges and their aspirations.

Audience: Male 51%, Female 49%, Median age 40, HHI $102,000
Total Impressions: 105,000 per blast
Unit Size: Half-page
Insertion Date: April 11 & June 13
Coverage Area: National
# of Partners: Capped at 2
Value: $6,000
Partner Benefits: Link to partner website.

Partner Rate: $1,965 package • Non-Partner Rate: $2,260 package



Code: NN6
Visit Florida – BridalGuide.com

The premier online source for couples planning their big day and their honeymoon destination.

Audience: Median Age 18-34 77%, Women, 18-34 66%, Male 13%, Female 87%
Total Impressions: 100,000 per program
Unit Size: 728 x 90 Honeymoon/Destination/ROS
Insertion Date: Program A – Jan/Feb/March/Apr ~ Program B – May/June/July/Aug
Coverage Area: National
# of Partners: Capped at 2
Value: $21,000
Partner Benefits: “Travel Deal of the Week” (2x): Promo Copy, Rate/package, 2 photos, logo Featured on Homepage & Honeymoon section
Bridal Guide Pinterest FL Inspiration board: 4 Photos/4 months
4 Social Media Posts via: Bridal Guide website, FaceBook, Twitter & Pinterest

Partner Rate: $2,259 package • Non-Partner Rate: $2,598 package



Code: NN7
New York Times

The Sunday Styles section brings readers Weddings and Celebrations content that provides a comprehensive listing of wedding announcements as well as relevant wedding and celebrations features. Readers of the New York Times Sunday Newspaper are over 2.5X more likely than the average affluent U.S. adult to be part of the LGBT Community.

Audience: Male 50%, Female 50%, Median age: 53, HHI $102,811
Circulation: 1,217,000
Unit Size: Quarter-page
Insertion Date: January 24 & March 20
Coverage Area: National
# of Partners: Capped at 2
Value: $ 65,885 per insertion
Partner Benefits: 55% negotiated savings.

Partner Rate: $7,453 per insertion • Non-Partner Rate: $8,571 per insertion



Code: NN8
Here Media
Out.com, OutTraveler.com and Advocate.com

Here Media is one of the most trusted resources among the LGBT community. We’ll target this active market of frequent and affluent travelers with an annual program. Plus we will reach the LGBT wedding & honeymoon market for the first time.

Audience: Age 25 – 54, HHI $105,000
Total Impressions: 7,000,000
Unit Size: Cross platform 728 x 90, 970 x 66, 300 x 600, 320 x 50, 300 x 250,
wallpaper/skin, :15 & :30 video
Insertion Date: Quarterly – Jan/Feb/March, April/May/June & July/Aug/Sept
Coverage Area: Tri-state area (NY, NJ, CT)
# of Partners: Capped at 4 per quarter
Value: $75,000
Partner Benefits: Homepage, travel & wedding content, ROS, :15 & :30 video.
June Pride content

Partner Rate: $3,041 per quarter • Non-Partner Rate: $3,497 per quarter



Code: NN9
Visit Florida – Out-of-State

Newspaper insert plus digital banners, print leads and destination/hotel listings.

Audience: Females, ages 35 – 45, HHI $125,000+
Total Impressions: 8,000,000 • Circulation: 500,000
Unit Size: Full-page & banners (programmatic) campaign
Insertion Date: Print Insert February 21, Digital Feb/March/April
Coverage Area: : Atlanta, Boston, Chicago, Philadelphia, Washington DC, In-State
Newspaper distribution include: Washington Times, Chicago Sun Times, Chicago Tribune, Boston Herald, Newark Star Ledger, Bergen County Record, Philadelphia Enquirer, Atlanta Journal Constitution and Wall Street Journal/FL edition
# of Partners: Capped at 6
Value: $34,750
Partner Benefits: Editorial content and listing in the printed guide. Link to partner website.

Partner Rate: $2,997 • Non-Partner Rate: $3,447