This year, we’re entering Chicago for the first time and you can be a part of it. This is America’s third-largest market with over 2.5 million people, including a large and affluent younger demographic. To reach them, we’re focusing on dynamic online media. ADARA is the world’s largest marketing and insights platform that allows companies to precisely locate and engage customers. Pandora is personalized radio for a new generation. Join us and let’s make waves in Chicago.



Code: CH1
Chicago – Pandora

Pandora connects bands, brands and fans through the passion point of music. Targeted messaging reaching the right audience at the right time.

Audience: Ages 25-34, HHI $ 100,000+
Total Impressions: 5,800,000
Unit Size: :30 spot and banners
Insertion Date: January through March
Coverage Area: Chicago DMA (Targeted to Brown Line zip codes)
# of Partners: Capped at 6
Value: $ 65,000
Partner Benefits: Mobile (iPhone/Android) :30 spot with companion full-screen 500 x 500 banner. Plus, 300 x 250 banner follow up on next song. 300 x 250 spawns upon interaction with interface. Targeted to brown line zip codes.

Partner Rate: $4,875 • Non-Partner Rate: $5,606



Code: CH2
Chicago – ADARA

Razor sharp targeting! ADARA have created a portfolio of premium consumer data, with billions of pieces of data. Personal information stays private, while purchase and profile data is available to advertisers. Actual travel purchase patterns, individual preferences, and shopping behavior patterns are all at your fingertips. The data provides knowledge that lets us take action to reach the right audience.

Audience: Ages 25-54, HHI $ 100,000+
Total Impressions: 8,000,000
Unit Size: Cross platform
Insertion Date: January through May
Coverage Area: Chicago DMA
# of Partners: Capped at 10
Value: $ 120,000
Partner Benefits: Cross platform – 300 x 1050 portrait, 970 x 250 billboard, 300 x 600 film strip, 970 x 90 pushdown, 300 x 250 > 300 x 600 sidekick. Via ADARA premium publishers travel, lifestyle & entertainment channels. Pre-roll video (:15 or :30) cross platform target bookers/searchers for Florida. Native (contextual templated creative) target bookers/searchers for Florida.

Partner Rate: $6,000 • Non-Partner Rate: $6,900



Code: CH3
Articulated Full Bus Wrap

Articulated full Wrapped Buses are in-your-face mobile displays that make a huge impact, combining the features and benefits of a standard bulletin with mobility, creating high impact and massive market penetration.

Audience: North Park bus route community
Total Ridership: 10, 449,474 average over 8 weeks
Unit Size: (1) 60’ Articulated bus
Run Date: December 28, 2015 – February 21, 2016
Coverage Area: Chicago North Park bus route
Value: $58,500

Side of bus: Partner will be featured on exterior side of bus
Spots available: 2 (partner can buy more than 1 spot)

Partner Rate: $5,500 • Non-Partner Rate: $6,050



Code: CH4
Fullback Bus Poster

Fullback Bus Posters will project your brand in a way no one can miss. These large format, eye-catching displays leave a lasting impression on pedestrians, motorists and commuters as they make their way through the city and suburbs.

Audience: North Park bus route community
Total Ridership: 10, 449,474 average over 8 weeks
Unit Size: Full Back of Bus
Run Date: December 28, 2015 – February 21, 2016
Coverage Area: Chicago North Park bus route

Back of bus: Partner will be featured on exterior back of bus
Spots available: 1

Partner Rate: $2,750 • Non-Partner Rate: $3,025



Code: CH5
King Size Bus Posters

Positioned near eye level, King Sized bus posters grab the attention of transit riders, pedestrians and motorists on a daily basis.

Unit Size: (25) 30”x144” posters
Run Date: December 28, 2015 – February 21, 2016
Coverage Area: Chicago CTA Bus Routes
Spots available: 2 (partner can buy more than 1 spot), each spot = 10 posters
Value: $48,100

Partner Rate: $1,500 • Non-Partner Rate: $1,750



Code: CH6
Full Branded Rail Trains

Brand Trains allow an advertiser to dominate the train car interior by owning all of the advertising real estate. This gives the opportunity to communicate multiple messages, run a variety of creative executions, or further impress a message upon riders through repetition.

Unit Size: (20) trains, each with (14) 11”x46.5” posters, (2) 22”x21” posters, and (2) 30”x20” posters
Run Date: December 28, 2015 – February 21, 2016
Coverage Area: Chicago Rail Brown Line Route
Spots available: 4 (partner can buy more than 1 spot), each spot = 5 brand trains
Value: $65,700

Partner Rate: $6,000 • Non-Partner Rate: $6,750



Code: CH7
Full Rail Car Interior Cards

Interior Car Cards give advertisers the opportunity to speak to a captive audience. This cost- effective medium allows advertisers to make a lasting impression with riders on a daily basis.

Unit Size: (300) 11”x46.5” cards
Run Date: December 28, 2015 – February 21, 2016
Coverage Area: Chicago CTA Rail
Spots available: 3 (partner can buy more than 1 spot), each spot = 100 cards
Value: $36,000

Partner Rate: $2,000 • Non-Partner Rate: $2,250



Code: CH8
Two Sheet Rail Platform Posters

Two Sheets are located on the elevated train platforms where they are highly visible to waiting passengers, as well as to passengers aboard the train. Platform advertising builds awareness through frequency. Two Sheets attract the attention of commuters when they are planning their days and again as they are planning their evenings.

Unit Size: (50) 46”x60” posters
Run Date: December 28, 2015 – February 21, 2016
Coverage Area: 50% Chicago CTA Brown Line Route, 50% Chicago CTA Rail
Spots available: 2 (partner can buy more than 1 spot), each spot = 20 posters
Value: $75,000

Partner Rate: $3,500 • Non-Partner Rate: $3,850



Code: CH9
State & Lake Rail Station Takeover

State and Lake station, located in the Loop, serves as a transfer station between the Brown, Green, Orange, Pink and Purple Chicago CTA Rail lines. A diverse group of commuters utilizes this station ranging from business professionals, to visiting tourists, to college students.

Total Ridership: 355,500 average over 8 weeks
Run Date: January 1, 2016 – February 14, 2016
Coverage Area: Chicago DMA
Spots available: 3 (partner can buy more than 1 spot), each spot = 3 Triad Posters, 3 King Size Posters, 3 Two Sheet Posters, 3 Turnstile Wraps
Value: $70,200

Partner Rate: $6,600 • Non-Partner Rate: $7,260