Boston was so battered last year by historic winter storms that they may still be digging themselves out. Which makes 2016 the perfect time to advertise fun and sun in The Palm Beaches. We’re returning with ROI-proven media and adding a few new opportunities, including Sliding Billboards on BostonGlobe.com and Boston.com. Reach out to New England’s heart and soul, a city whose residents are already weary of the coming freeze.



Code: BO1-(JAN) – BO2-(FEB)
Visit Florida – Boston Globe

The Boston Globe reaches one of the top travel markets in the country. It offers advertisers unmatched exposure, reaching half of all adults in Boston. The Boston Globe brings together travel providers and those looking for their services.

Audience: Male 49%, Female 51%, Median age 51.8, HHI $70,786
Circulation: 363,000
Unit Size: Quarter-page
Insertion Date: January 10 & February 7
Coverage Area: Boston DMA
# of Partners: Capped at 2
Value: $18,440 per insertion
Partner Benefits: 60% rate savings. Visit Florida banner page.

Partner Rate: $2,175 per insertion • Non-Partner Rate: $2,501 per insertion



Code: BO3
BostonGlobe.com & Boston.com

Provides high-impact rich media campaigns to highly-effective targeted consumers.

Audience: Male 53%, Female 47%, Ages: 18 -44 (52%), HHI $120,000+ (40%)
Total Impressions: 2,000,000
Unit Size: BostonGlobe.com – Cross platform homepage sliding billboard, weekly/1x sliding billboard pencil & 300 x 250. Cross platform 300 x 250, homepage, news, metro & lifestyle.
Boston.com – Cross platform 300 x 250, ROS, news, weather, travel & lifestyle.
Insertion Date: January through March
Coverage Area: Boston DMA
# of Partners: Capped at 3
Value: $55,000
Partner Benefits: Negotiated rate savings of 25%. Link to partner website.

Partner Rate: $5,453 • Non-Partner Rate: $6,271



Code: BO4
BostonGlobe.com & Boston.com

Provides high-impact rich media campaigns to highly-effective targeted consumers.

Audience: Male 53%, Female 47%, Ages: 18 -44 (52%), HHI $120,000+ (40%)
Total Impressions: 2,000,000
Unit Size: BostonGlobe.com – Cross platform homepage sliding billboard, weekly/1x sliding billboard pencil & 300 x 250. Cross platform 300 x 250, homepage, news, metro & lifestyle.
Boston.com – Cross platform 300 x 250, ROS, news, weather, travel & lifestyle.
Insertion Date: April through June
Coverage Area: Boston DMA
# of Partners: Capped at 3
Value: $55,000
Partner Benefits: Link to partner website.

Partner Rate: $5,453 • Non-Partner Rate: $6,271



Code: BO5
Boston.com

Boston.com provides the best coverage of breaking news, things to do, sports and entertainment to more than 762,000 unique visitors each month.

Audience: Male 53%, Female 47%, Ages: 18 -44 (52%), HHI $120,000+ (40%)
Unit Size: Multiple ad units and content
Insertion Date: September
Coverage Area: Boston DMA
# of Partners: Capped at 3
Value: $14,120
Partner Benefits: Sponsored Content delivers strong brand messaging. Content to be written by the Boston Globe in conjunction with Discover.

Partner Rate: $2,061 • Non-Partner Rate: $2,370