DiscoverCoop.com is a service of TAG Advertising created for Discover The Palm Beaches and its members.
TAG Advertising is the media agency of record for Discover the Palm Beaches and has been growing the co-op program for four consecutive years. The member contribution to the budget has doubled each year from $100,000 to $200,000 to $400,000. This year we are on track for our biggest year yet.
We have negotiated deep discounts and added value so that the $700,000 partner contributions have purchased more than $2,000,000 in quality media.
We have also saved DTPB over $5,000,000 on media investments.
The team has had a lot of experience with expanding media exposure through co-op. TAG’s Black Label Branding team specializes in Travel, Tourism Hospitality and Affluent Consumer Markets. Our global branding co-op campaign for the Leading Hotels of the World took the messaging from North America and part of Europe to to cover North America, South America, Europe, Middle East, Africa, Australia, Russia, India, SE Asia & Hong Kong.
This campaign was acclaimed as the Best and Most Effective Global Hospitality Brand By HSMAI and Departures on the same night Jorge Pesquera was named one of HSMAI’s “25 Most Extraordinary Minds In Sales and Marketing.” TAG Advertising has won hundreds of awards for creative and marketing excellence.
A blast from the past explains it all.
People ask why we do what we do. Palm Beach County has a lot to do with who we are as an agency and how we got here. Our senior management was part of the very first team to serve Discover back in 1984. At the time, both Fran Vaccaro and Robert Tag worked at a firm that encouraged them to win awards and get results – but it was so the firm could use the Palm Beach County Case Study to win the State Tourism account. That agency promptly dropped Discover and left Fran and Tag heartbroken. The young duo vowed to create their own firm and give clients like Palm Beach County the respect they deserved. Some goals are worth waiting and fighting for. We are thrilled to be part of this exciting new chapter in the growth of the County – decades after launching the very first campaign. Like the ads say: Some people have all the fun!